| When it comes to the web publishers and newspapers are dinosaurs about to join the Dodo. There are good reasons for this which are as lamentable as they are logical within the confines of their particular industry.
|
|
|
| The global financial crisis is making headlines for more than the fact that we are all having to ditch our Macchiatos and opt-in for budget instant instead. It is also forcing governments to seek new ways to engage with their peoples in an attempt to forge the common bonds which can drive mutually-beneficent decisions which are hard to swallow, forward.
|
|
| This year Facebook became the single largest source of news on the planet, outstripping Google itself as the social networking website functioned the way social networks do and people passed around news stories they had spotted.
Google understands personalization and its struggle, always, is with how to harness its global power to serve better content at a local level. Back in 2002 it introduced Google News as a means of getting some news-related content first. Fast-forward eight years and Google has turned its Google news into and uber-customizable news aggregator designed to let joe-average surfer create a totally customizable news-gathering, news-reading experience.
|
|
| The days when an online presence consisted of ‘simply’ a website are long gone. In the era of direct digital marketing, inbound marketing and social networking a website has less and less importance as a means of marketing and selling and more as a central point of credibility.
|
|
| If you are new to the concept of Web 2.0 then Web 2.5 is going to seem like a step too far so there is a need here to recap, briefly and explain just what is going on. When the term Web 2.0 came on the scene as a marketing ploy which was too good a soundbite not to use, at a Web Summit conference in 2005, there was no agreement on what it meant or if there was, even, a Web 1.0 concept.
|
|
| When it comes to search engine optimization and what you can do for your website much of what you need to consider in terms of actions and practices comes, inevitably, from your own development as a webmaster.
|
|
Google’s core code update to its search algorithm, titled Google Caffeine, is the beginning of the impact of the social web and the real time web on websites and webmasters’ activities. |
|
| It used to be that news was not news until it happened on TV. There is a degree of solipsistic knowledge to this which is hard to argue against once you start to analyze the way we consider news to be news and it is the same with Google and the ‘arrival’ of anything. This is exactly what makes Google so powerful.
|
|
As I am writing this SEO Help: 20 steps to get your website to Google’s #1 page has been riding the best-seller charts at Amazon.com and Amazon.co.uk pretty much every day since it was first published. This may sound a little like self-glorification, but if you consider the fact that the chart positions update hourly according to sales and that I have no real way of knowing when you may actually read this, you begin to realise just what kind of pressure I am suddenly under. |
|
| Social media is the latest trend in a web going more and more towards a real-time web model. Status updates, Tweets, chat, RSS and news streams are flooding us with information whilst, at the same time, allow us to pick and choose what we subscribe to.
In all this we are just beginning to realize that when we use Social Media to promote a product, a service or an event there are many things which we do not yet know and perhaps we do not understand which means that we are still in the social media usage learning curve.
|
|
|
|
|
|
Page 1 of 15 |
