| If you are new to the concept of Web 2.0 then Web 2.5 is going to seem like a step too far so there is a need here to recap, briefly and explain just what is going on. When the term Web 2.0 came on the scene as a marketing ploy which was too good a soundbite not to use, at a Web Summit conference in 2005, there was no agreement on what it meant or if there was, even, a Web 1.0 concept.
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| When it comes to search engine optimization and what you can do for your website much of what you need to consider in terms of actions and practices comes, inevitably, from your own development as a webmaster.
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Google’s core code update to its search algorithm, titled Google Caffeine, is the beginning of the impact of the social web and the real time web on websites and webmasters’ activities. |
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| It used to be that news was not news until it happened on TV. There is a degree of solipsistic knowledge to this which is hard to argue against once you start to analyze the way we consider news to be news and it is the same with Google and the ‘arrival’ of anything. This is exactly what makes Google so powerful.
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As I am writing this SEO Help: 20 steps to get your website to Google’s #1 page has been riding the best-seller charts at Amazon.com and Amazon.co.uk pretty much every day since it was first published. This may sound a little like self-glorification, but if you consider the fact that the chart positions update hourly according to sales and that I have no real way of knowing when you may actually read this, you begin to realise just what kind of pressure I am suddenly under. |
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| Social media is the latest trend in a web going more and more towards a real-time web model. Status updates, Tweets, chat, RSS and news streams are flooding us with information whilst, at the same time, allow us to pick and choose what we subscribe to.
In all this we are just beginning to realize that when we use Social Media to promote a product, a service or an event there are many things which we do not yet know and perhaps we do not understand which means that we are still in the social media usage learning curve.
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| As I am writing this May 31 has just passed and over 25,000 people (probably) quit Facebook in protest over its double standards and violation of basic users’ privacy rights. The “Quit Facebook” group nominated Monday 31st May as the day users should ditch their account, demanding that the web be an “open, safe and human place.”
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| As I am writing this the time when webmasters lose sleep and SEO experts begin to take blood pressure medication. Google’s PageRank update always leads to a crisis point not least because it reveals a lot about the way Google assesses websites and it also shows what change sit has made in its algorithm regarding website metrics used in its internal TrustRank.
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| Back in the day when everyone thought search was easy to do and SEO was something only highly trained technicians could understand Yahoo! set themselves up to be, primarily, an entertainment company and located their HQ to be near Hollywood.
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As I am writing this I am labouring under the load of corroborative research necessary for my next book and the need to create some content for my site. Although everything contained in the SEO Tips section is technical the Blog is reserved for whatever takes my fancy (pretty much) and what I am going to say comes from pretty much twenty, more or less, straight hours of writing, editing and thinking (the last is definitely questionable). |
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