The case is far from unusual and it highlights one of the most common issues encountered when optimizing a website for a business to appear on Google’s first page. Namely the failure to understand that while the web is global it really works best when its results are local. Funnily enough I use Google to search for Pizza restaurants in my local area because I can’t be bothered to drive around, find them and get their menus. When I go on the web I really want to find what’s around me first and only when researching something or looking for products which I cannot find locally will I consider going across borders.

This is why the correct kind of optimization is vital if you are looking to really attract customers to your business. As a website owner you really need to understand that although your website can be viewed by everyone with an internet connection and a computer what you really need to do is make sure your SEO efforts deliver it first to everyone in your local area ready to make a purchase.

This is exactly why you either need to know what you are doing (which means you need to read at least one SEO book) or talk to an expert SEO who will be able to guide you. Either way the optimization of your website needs to begin with a complete grasp of and understanding of what it is you need to accomplish and how it will work. That’s the only way you have of putting in place an optimization strategy which will deliver clear, measurable results for your SEO efforts particularly if you want to take advantage of Google’s mobile search platform which delivers local search results to users on the Google mobile phones and mobile search which delivers information geared to local business and local results.

David Amerland is the author of the Search Engine Optimization book: SEO Help: 20 steps to get your website to Google's #1 page published by New Line Publishing and available to buy from Amazon.com and any quality bookshop. The ebook version of the book is available for Amazon Kindle as well as  Mobipocket, smartphone and Sony eBook Reader formats and available to purchase from any quality ebook retailer. You can also purchase it directly from this website. He masterminds winning SEO strategies for complex online business and helps the average webmaster get their site to the position it deserves. David has been instrumental in taking websites to the top of Google's first page in a way that has kept them there year after year. If you would like David to work on one of your SEO projects drop us a line with your request.