| Is it worth optimizing for BING? | |
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When it comes to search engine optimization, quite rightly, you will say that there are three major search engines worth worrying about: Google, Yahoo! and BING. To optimize just for one is to miss out the opportunity of considerable niche traffic brought by the others. Now I have covered here before my thoughts on Google, Yahoo! and BING optimization and Help My SEO is, after all on the first page of all three major search engines so is ‘SEO Help The Book’ a search term that on Yahoo! alone is contested by over 58 million other pages so, it’s not like, I will lightly ignore the potential of being placed highly on search engines other than Google. I am also ultimately pragmatic in my approach. I know that every webmaster struggles under the twin pressures of too little time and too little marketing money. If you are optimizing your website yourself Google is the only search engine to focus on because 85% of your traffic will come from there and you really need that traffic. If you are outsourcing it you are still working with a budget and asking your SEO company to squander part of that budget so you can place high on BING, for instance, is a total waste of money. Google is where their efforts should be focused on. This does not mean however that your site will be nowhere in the other search engines. Optimization does not occur in a vacuum. Although it’s true that there are certain SEO practices which apply specifically to Yahoo! and BING the two search engines respond wonderfully well to the many practices which apply to Google and actually strive to emulate much of Google’s indexing programming. As a result any website which performs really well in Google and ‘Help My SEO’ is the perfect test case as I have no time available to optimize for anything else beyond Google, will also perform more than just well on Yahoo! and BING. Realistically, the time to start obsessing about optimization in Yahoo! and BING is when your website is performing so well in Google that then, a collective 15% of additional traffic from the other two search engines actually begins to look very attractive in terms of growth. Until that happens remember that any SEO firm or even any SEO Help book which offers to let you in on the “BING optimization secrets” is either misinforming you or misdirecting you in an attempt to get your business. To judge this you don’t need specialist SEO knowledge. You just need to exercise your business horse-sense. If there is one single channel which can bring you 85% of your customers, fast, and two other channels which collectively will bring you 15% where should your money go first?
David Amerland is the author of the Search Engine Optimization book: SEO Help: 20 steps to get your website to Google's #1 page published by New Line Publishing and available to buy from Amazon.com and any quality bookshop. The ebook version of the book is available for Amazon Kindle as well as Mobipocket, smartphone and Sony eBook Reader formats and available to purchase from any quality ebook retailer. You can also purchase it directly from this website. He masterminds winning SEO strategies for complex online business and helps the average webmaster get their site to the position it deserves. David has been instrumental in taking websites to the top of Google's first page in a way that has kept them there year after year. If you would like David to help you with a specific SEO problem on your website consider our SEO Consultation offer.
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