I firmly believe that there should be an underlying logic to every action. This is a deeply held personal philosophy and it has guided me in my activities across the commercial and research sectors as I have helped companies formulate marketing strategies and develop their presence across new product lines. It has also helped me when it comes to creating website content strategies for corporations who need to have a voice across the web.

It is the same principle which led, directly, to SEO Help: 20 steps to get your website to Google’s #1 page being written. In all honesty, I could have chosen any other catchy title for the book, ranging from ‘Total Google Dominance’ to ‘SEO Rules for new webmasters’ or ‘Winning the SEO War’, none of these however were quite in the same league when it came to what to expect and what the book does.

The primary question I had to answer for myself, before I even started to write it, was whether it would be possible to learn good SEO from a book. The web changes so fast that search engine optimisers constantly have to fine-tune their online campaigns. I got round it by covering not just specific steps you need to perform in order to successfully optimize your website but also by specifically covering core activities regarding the search engine optimization process of every website, which are unlikely to change any time soon.

More specifically, in SEO Help I covered the steps which every webmaster needs to cover and which normally he’d outsource to an SEO company because he either hasn’t got the knowledge or he has no time. Because time is always an issue I also covered what shortcuts you can take in terms of time so that your website’s SEO activities fit normally within your regular duties as a webmaster.

In writing SEO Help: 20 steps to get your website to Google’s #1 page  I took the approach that when you need SEO help you really need to learn what to do, how to do it and the effect it will have and how to measure it. This is the same approach taken by professional website optimizers who charge thousands in order to push websites high on the organic search engine results pages (SERPs).

I took pains to field-test each of the 20 steps outlined in my book, asking friends and colleagues with websites of their own to participate in the activities not because I had concerns about them working (each one has been independently tested in over 100 websites) but because I wanted to make sure the instructions I was writing were as clear as possible.

Finally I focused on Google for a very specific reason. As the leader of the pack in search engine technology, everything which I advise you to do, really works with it and will also help you with Yahoo! and BING, both of which emulate Google developments themselves.

The end result is a book which deserves its SEO Help title and which gives information which every new webmaster will find useful and techniques which even experienced webmasters have found to be of use (and to whom I am grateful for the emails they have sent in, thanking me).

Follow what the SEO Help book advises you to do and you will see positive results on your website within as little as two weeks. Provided you follow all the advice you should be on the top page of Google within three months or so.