| The arrival of the real-time web | |
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It used to be that news was not news until it happened on TV. There is a degree of solipsistic knowledge to this which is hard to argue against once you start to analyze the way we consider news to be news and it is the same with Google and the ‘arrival’ of anything. This is exactly what makes Google so powerful.
The ubiquitous presence of the search engine and its ability to index the web gives it the power to make something ‘exist’ or not, as far as users are concerned. The real time web is a phenomenon which has grown out of the increased interactivity of webpages and the explosive interest in and popularity of social network sites such as Facebook and micro-blogging services like Twitter.
With news and date spread more through these sites than Google itself, it was only a matter of time before Google search with its old-fashioned, traditional sequential, top-down approach would change. Caffeine is a radical departure from the old model in that it takes into account the full multi-media, multi-web point presence of a website and serves search query results in ways which are designed to be:
The ultimate results of this, right now, are still unknown and it will take at least a month before the Google Index begins to settle down and we can then see the impact it has on individual websites.
The picture below explains what was and what is in terms of the Google Search technology change and the video after that gives a Google Search Engine engineer’s point of view.
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What all this means in plain English is that as a webmaster you now need to be truly versed in the use of the social web, networking your website as well as producing content for it and promoting it to search engines. On the upside the sensitivity of Google to the real time web means that content posted on sites which are being worked properly will be indexed much faster than before and that is, obviously, great news indeed.
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