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Friday, 18 July 2008 |
Analysis by Paul Salmon
The news that Google’s ad revenue
in the second quarter rose but not by as much as expected has thrown
the spotlight on the fact that online ad spending is dropping as
website owners and online business are beginning to feel the pinch.
While this is to be expected given the state of the economy and the
jitters afflicting everyone the important thing for anyone with a
website is that Google’s revenue woes are going to put more pressures
on every website owner in terms of search engine optimising their
website.
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Friday, 27 June 2008 |
Analysis by Paul Salmon
Nothing is more frightening than freedom and complete freedom is the most frightening of all. ICANN the governing body that was set up in 1998 has now sanctioned the de-regulation of top-level domain names making it possible for a company, small business or an individual to use their name (for example) as a web domain name.
While those of us who for years have been struggling against the
restrictions of the web domain naming system and have had to brainstorm
like mad each time a website needs to be built so that it has the right
domain name for SEO purposes and what it does have is memorable, avoids
mistakes and actually helps it get traffic, find it’s about time we
live in a wired world without domain name restrictions, it does now
pose a whole lot of SEO issues for each new business.
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Friday, 27 June 2008 |
Analysis by Paul Salmon
Since 2003 Google has been preparing for a revolution which has already happened. Location Based Services (LBS) at first glance appear as a way for start ups to circumvent a great deal of web searching, web advertising and web reliance.
Location Based Services are not a brand new idea as IBM research points out
. The concept has been on the go for some time but it is only the
advent of 3G handsets that has made it possible. Google has been
preparing for this with location-based services served up on site
searches since 2003. It has then taken the technology one step further,
buying up bandwidth and devising a mobile phone platform which will become the basis of its own LBS.
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Wednesday, 25 June 2008 |
Analysis by David Amerland
For those of us who use Google to find out where our nearest pizza
restaurant is anywhere it makes perfect sense that Google want to give
us the same kind of utility outside the confines of PCs, laptops and
PDAs.
The relatively innocuous appearance of a small ‘g’ as opposed to the large ‘G’ many of us had come to associate with Google’s fav icon is actually a significant change of the search giant’s attention towards the mobile phone market .
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Friday, 13 June 2008 |
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Analysis by: David Amerland
It’s worse than a soap opera. Software giant finds search engine partner, software giant loses search engine partner, search engine partner finds search engine giant, search engine partner reconsiders software giant offer, search engine giant and search engine partner forge close ties in preparation for the walk into the sunset.
The Microsoft-Yahoo! on-again, off-again talks have been analysed here before so this is now the latest twist to the evolving tale. Following their limited trials of partnering their online search results so that they displayed Google ads the two search companies have now announced that they are ready to take their mating dance to the next level. No, not quite kids, a dog and domestic bliss but Yahoo! has given up the fight for online ads following the lacklustre show of their Panama system and will now display Google Ads alongside their search results.
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Thursday, 05 June 2008 |
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Google’s involvement with the Open Source community has enabled the search giant to create a wave of development that places it at the forefront of online web developments, enables it to create a wave of goodwill amongst the Open Source community and empowers many of its initiatives and helps Google steal a march in the online community development war.
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Wednesday, 04 June 2008 |
The off-again, on-again deal between Yahoo! and Microsoft may be on again if billionaire investor Carl Icahn has his way at the upcoming Yahoo! AGM which will be held at the Fairmont hotel in downtown San Jose, which features a 1,000 person ballroom.
The Yahoo! and Microsoft merger may have the markets on tenterhooks in terms of the size of the deal and its potential on the shares of each company but in terms of search engine optimisation the outcome is both questionable and desirable.
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