The Google Caffeine roll out was supposed to happen last summer so by now we are a year late which suggest perhaps the sheer magnitude of the scope which Google have undertaken.
To understand what they have done is important perhaps to know a little about how search works and then you will understand just what has changed. But first things first. Straight from the horse’s mouth, the release of Google Caffeine means that: “With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.” |
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| If we accept that the entire reason for search engine optimization is so a website can become more visible on the web Facebook’s latest changes have gone a long way towards making it an irrevocable element of SEO activities.
Mark Zuckerberg, founder of Facebook, announced the changes with the statement: “We are building the social web” and his assessment of this is not far from the truth. Before we discuss how this relates to a website’s SEO efforts it might be useful to first examine what the Facebook changes really are:
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| While much of what goes on in the SEO world these days can be done without much technical knowledge a 301 redirect, unfortunately, is not one of them. Still, you’re in good hands, because I try to make most of the information I put here as accessible as possible on the basis that even expert webmasters can go wrong at the end of a 12-hour day spent online with their brains almost turning to mash from all the work they have had to do. |
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| The web is at its best when it allows us to leverage its global presence and benefit locally. In order for this to work the way it should we should be aware of the many different ways those who may be looking for our services or products are searching for us and then work hard to make it as easy as possible for them to access what we have to offer.
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| If you are optimizing your website to appear on the first page of Google it will help to know what Google is actually looking for. This gives a general, overall, picture of the activities you need to carry out, or have your mind on in order for your website to actually work better in the search engine organization stakes.
The ten tips which follow are the backbone of every good SEO strategy:
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| Google Local Business Center which gives you the power to drive local customers to your business without even having a website has now changed to become Google Places.
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| Even the most organized of us, occasionally, get into a situation where there are just 30 minutes in the day and that’s all that’s left to devote to a task which should, properly, take up more than two hours. SEO is one of these activities and when it happens we feel guilty and get depressed and, if you are anything like the people I talk to, begin to think it’s too much, there are too many demands on your time and perhaps it’s time to chuck this whole independent entrepreneur thing and get back to the nine-to-five slave treadmill. |
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| When it comes to understanding how Google search works there is nothing like hearing it from the horse's mouth. Matt Cutts is a Google search engineer and has rapidly become the public face of Google when it comes to changes in search.
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| The dream of having a global presence which works for you locally is one that’s as old as the web. As search engines became more refined and their ability to pick up and serve local information became more refined it also became more reliable to look for a pizza restaurant or a hardware store in your neighborhood online than get in your car and drive around looking for one.
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| Google recently launched a localization service which takes into account your site’s locale through search engine optimized description. The advent of the mobile web and the ability of smartphones and mobile devices to access the web and provide local services makes geotagging a necessity in the search engine optimization process.
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