As a webmaster struggling to find the time to optimize your website for top search engine inclusion and still run your online business you are, most probably, trying to prioritize. The most common mistake webmasters make here is that they try to go for the thing which is easiest and will take the shortest time. They then have ticked the SEO tick box and feel happy that they have done something to help optimize their own website. What they do not take into account is the fact that if they are only doing one thing because they are pressed for time and it is easy so are their competitors. Then they wonder why their website is not appearing on Google’s first page and what it is that they need to do exactly.

At this exact point they turn, in desperation, to outsourced SEO and start to haemorrhage money and build up website running costs they can ill afford to have.

If, instead, they focused on the one activity which actually adds true value to their website and can then help them hang many other SEO activities around it they would be doing much better. What is that activity I can almost hear you ask. Content. Fresh, snappy, totally relevant, thematically linked content.

Put this on your website the moment you can even if you are struggling to write the odd word and then you have a sound base around which you can hang all the rest of the SEO activities which are shorter in time and can be fitted in. As a matter of fact in my book SEO Help: 20 steps to take your website to the #1 page of Google you find out exactly what you need to do in order to get past the fact that writing copy for your website can sometimes feel like a millstone round your neck.

If you do need some help, give it a go. If you haven’t got the time to check it out get to creating some website content, your site will look all the better because of it and it will start to perform much better on the search engine results pages (SERPs).

David Amerland is the author of the Search Engine Optimization book: SEO Help: 20 steps to get your website to Google's #1 page published by New Line Publishing and available to buy from Amazon.com and any quality bookshop. The ebook version of the book is available for Amazon Kindle as well as  Mobipocket, smartphone and Sony eBook Reader formats and available to purchase from any quality ebook retailer. You can also purchase it directly from this website. He masterminds winning SEO strategies for complex online business and helps the average webmaster get their site to the position it deserves. David has been instrumental in taking websites to the top of Google's first page in a way that has kept them there year after year. If you would like David to work on one of your SEO projects drop us a line with your request.