There are many good reasons why the algorithm of each major search engine fails to properly index a website or index it at all sometimes and the mathematics of it are fairly easy to understand but what is really important here is not to try to understand the Google filters which apply or the indexing parameters of search engine databases but to focus, instead, on the practical application of all this mathematical wizardry which is to emulate human intelligence. What Google and the other search engines are interested in, in reality, is the simple question: does your site deliver true value?

This also gives us the answer to the question of what you should do if you only had thirty minutes to your day to devote to the search engine optimization of your website. True value on the web is only conferred by original content. If you offer your online visitors something which they cannot find anywhere else they will love you and so will search engines.

Will your site get to the top of the organic search engines results pages (SERPs) ahead of many competitors trying their best and spending heavily to be there? No, it won’t. For that to happen you really do need to play the SEO game but it will perform a lot better than you might expect for the amount of time you spent on it and it will have a lot more staying power in the gains it makes than sites which are artificially ‘pushed’ on the search engine results pages.

So delay no longer. Get writing. Some things really are that simple.

David Amerland is the author of the Search Engine Optimization book: SEO Help: 20 steps to get your website to Google's #1 page published by New Line Publishing and available to buy from Amazon.com and any quality bookshop. The ebook version of the book is available for Amazon Kindle as well as  Mobipocket, smartphone and Sony eBook Reader formats and available to purchase from any quality ebook retailer. You can also purchase it directly from this website. He masterminds winning SEO strategies for complex online business and helps the average webmaster get their site to the position it deserves. David has been instrumental in taking websites to the top of Google's first page in a way that has kept them there year after year. If you would like David to work on one of your SEO projects drop us a line with your request.