A nested site is when a particular search term delivers your site in two, immediately adjacent positions. It appears, in other words on, let’s say spots four and five on Google’s first page or spots 44 and 45 on Google’s fifth page. The good news it does not matter where your site actually is, the moment you get a nested listing you immediately double the number of visitors you will attract, guaranteed. Let’s go now and see how we can create that nested listing:

It’s a lot easier than it may appear. To use this site as an example go to www.google.com and type in the search term ‘Help My SEO’ you will see that my site, ‘Help My SEO’ appears on the first and second spots of Google’s first page for that search term. It might help if you keep this page open as we go through what you need to do. 

The moment that happened traffic more than doubled in a day and remained at that level. There are many reasons a nested listing helps to double your website traffic. The first one is visibility. A nested listing hogs two spaces rather than one in the Google’s organic search engine results page (SERPs) and helps to draw the eye of the online visitor. It also squeezes out your competitors by limiting the available space they have then by one.

Another one is perception. A nested listing gives the perception of a powerful more relevant to the search query website (which is absolutely right) and it helps drive more traffic as online visitors tend to click on that more.

There are probably many other reasons but for us they are irrelevant. What matters is that you will double your number of online visitors and it can be easily achieved.

Using ‘Help My SEO’ as our example the trick is to have two pages which contain similar but not identical search terms linking to each other in a constant loop. Each page must also be identified as being relevant to the search term. As you can see from the Google listing the words ‘Help My SEO’ appear in both pages as part of the description but the first page has the search term ‘help’ highlighted and the second has the search term ‘SEO’.

The way to look at it is that the two pages together almost complete a two piece puzzle which is relevant to the search term. The ‘Help My SEO’ description at the end of each page, which is part of the site’s identity shows that each of these pages is relevant to the search term. Then the ‘Help’ highlighted in the first page and the ‘SEO’ highlighted in the second show that together they best answer the search query. So they need to be served together.

It really is that simple. The beauty of it is that you can do this for almost any search term on your website, provided you can get the right combination. This way you can have nested Google listings for more than one relevant search term and enjoy a truly large number of online visitors.

David Amerland is the author of the Search Engine Optimization book: SEO Help: 20 steps to get your website to Google's #1 page published by New Line Publishing and available to buy from Amazon.com and any quality bookshop. The ebook version of the book is available for Amazon Kindle as well as  Mobipocket, smartphone and Sony eBook Reader formats and available to purchase from any quality ebook retailer. You can also purchase it directly from this website. He masterminds winning SEO strategies for complex online business and helps the average webmaster get their site to the position it deserves. David has been instrumental in taking websites to the top of Google's first page in a way that has kept them there year after year. If you would like David to work on one of your SEO projects drop us a line with your request.